I know this is an old post, but here is more info on these:
2 colors green and orange red.
Type I, two breaks in the right frame line, and "JOHNSON"S" is in slightly thinner type; black on green and black on red orange. Type II, one break in right frameline; black on red orange. Type III, no comma after "Publishers." "JOHNSON's" is in condensed type, with serifs.