I am avoiding eBay sellers with the ASDA logo, I hope that you are not blocking me. While I have never recommended that others avoid ASDA members, I think I have a right to post my opinion. I have always promoted buyers doing discovery on who they are buying from and mentioned that many great sellers like you exist. As it stands now, a ASDA logo does not instill confidence and my opinion is that as a buyer I will continue look for other ways to understand who are the highest quality sellers.
Here is one of the guidelines from the ASDA 'Code of Conduct'
7. I will properly, carefully and honestly grade and describe all merchandise offered for sale by me and indicate any faults, defects, restorations or alterations that may exist, to include indication of canceled to order material.
And this from the ASDA Pledge
3. To refrain from dealing in stolen philatelic and counterfeit material, and to furnish buyers of repaired, regummed, reperforated, restored reprinted or otherwise altered philatelic material with a complete written statement showing in detail the nature of the changes and alterations in such material.
I do not understand why ASDA cannot enforce its own ethical guidelines. From the outside looking in, it appears the situation so politically charged that the organization is impotent; frozen with inaction. In my opinion the ASDA is totally aware of the situation; I do not see value in beating this dead horse by continuing to contact them. If the ASDA is placing the highest priority on membership dues, then they should abolish the logo program and/or change their ethical guidelines.
I do not think the issue is people posting that they are avoiding ASDA logo sellers. I do not think the issue is eBay's oversight of the ASDA logo program. I think the issue is that the ASDA is promoting a logo program with members who do not meet their own ethical guidelines and have not responded to inquiries on this subject.
What possible excuse is there for ignoring inquiries on this subject for months and months? What a horrible optic it is to simply not respond. It would have taken 2 minutes to write a simple 'non-committal' response like 'Thank you for your inquiry, we are currently evaluating input and working through how best to use it to make improvements.'
The ball is 100% in the ASDA's court and ASDA members can influence change if desired. As long as there are obvious violations of ASDA guidelines there will be bad perceptions for the ASDA logo.
To build a good ASDA logo reputation the first step is to be responsive. Of course there will be some silly, frivolous, or other unjustified complaints against some members. But the mechanism for submitting complaints, evaluating complaints, and resolving complaints has to be perceived as fair and responsive. (A person like you or I could develop an online system that automates this in a day or two, this is not rocket science.) The results also have to be transparent.
Alternately, the ASDA could change their guidelines and allow practices being done by some of its current members. But they cannot ignore enforcing their own ethical guidelines and expect buyers to look upon the ASDA logo with confidence.