I always perceived Studebaker as an 'engineers' car, they become renowned for many innovations such as 'hill holders' in the 1930s, early adopters of the V8 (1951), automatic transmissions (1950), seat belts (1955), etc. They also were well known as advanced designs including 'First By Far With A Post War Car'. But I love the 1938-39 Coupe Express with side mounts. A classy looking vehicle built on a car chassis with a pickup bed. These founds many farm buyers, such as strawberry growers in Calf., who needed a pickup truck bed but a nice, soft ride.
And of course the 1954 Studebaker Coupe still ranks as one of the 10 best cars ever designed. Sleek, it represented the beginning of the 'long hood, short rear deck, sports styled cars in USA. Compare this car to other more boxy makes offered in 1954.
In 1964, in the twilight years of the company, they offered the Sliding Roof Wagon. Great for moving refrigerators but not much else! Actually, they sold a fair amount of them to news organizations of the time, they mounted tall cameras in the back and used them to take moving footage of many current events.
And of course many folks recall the Studebaker Avanti introduced in 1963. This was the first fiberglass bodied car mass produced in USA. It was also the first mass produced car offered with disk brakes. They came in with several engine options including super charged models. The R4 had duel super chargers and ran very close to the 200 mph at Bonneville (199 mph if I recall correctly). This was only production car of the time to come close to this speed.