HERRICKSTAMP AUSTRIA Sc.# 2153 UEFA Euro 2008 Soccer Stamp
First lenticular postage stamp - by Outer-Aspect's action-oriented printing process "MotionStamp" technology.
A pioneering three second "video stamp" has been released May 05, 2008) to mark the Euro 2008 football championships.
The clip, showing striker Andri Herzog scoring for Austria in 1997, is believed to be the most technologically sophisticated and expensive stamp ever made.
Forty-eight frames from the original television footage of Herzog's goal have been run together using a technology called lenticular printing.
This involves "interlacing" the still images by slicing them into strips and then combining them into a single image.
The single interlaced image is then covered with see-through plastic composed of many "lenticular" lenses.
By slowly changing the angle at which the stamp is viewed, Herzog can be seen kicking the ball into the back of Sweden's net in a World Cup qualifier, handing Austria a victory that took them to the finals in France the following year.
This year's European Championships are being co-hosted by Austria and Switzerland, and the commemorative stamp has been produced by the Austrian post office.
The technology has been around for many years, but most lenticular images are composed of just two or three stills.
This commemorative stamp is believed to be the most complicated ever made, creating the illusion of video-quality footage.
But given the stamp's size - 6.5cm by 4.7cm (2.6in by 1.9in) - and cost - 5.45 Euros (£4.34) - it is unlikely to appear on any postcards sent back to Britain from Austria this summer.
Most are expected to be bought by collectors. The stamp, and an accompanying lenticular postcard, are available from the Austrian Post website.