The platform. Just what Amazon
&&& provide: a one-stop, integrated solution.
For each package on the new not-just-stamps-dot-com, you'll get price & delivery options from all three carriers, and you'll click on the one you want, and you'll get a shipping label, a pickup scheduled, and consolidated shipping cost reports.
That might be worth more than the right to print stamps.
... that platform is already in place on etsy, spotfy, eBay
, bonanza, overstocked, wazala, 1and1, ipage, paypal , and any well designed website. I don't see anything new stamps.com can bring ...
of eCommerce amounts to 10% of US retail, and less than 2% of US GDP.
Stamps.com will be offering their integrated multi-carrier shipping solution to the other 98% of US GDP.
Plenty of money to be made out there, and well worth dropping their role as the world's coolest front-end for first class letter mail.