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Mystery Cinderellas: Your Thoughts?

 
 
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Valued Member
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Posted 07/18/2019   11:12 am  Show Profile Bookmark this topic Add BFRomeos to your friends list Get a Link to this Message
Thanks in advance if you have the time and interest to reply. My guess is that these served a wartime function... or maybe something like a "Top Value" trading stamp.
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Edited by BFRomeos - 07/18/2019 11:28 am

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Posted 07/18/2019   11:31 am  Show Profile Bookmark this reply Add James Drummond to your friends list  Get a Link to this Reply
Hi

These are commonly known as "trading stamps."

They were intended to be placed into booklets, and when the booklets were filled up, they could be redeemed for various "gifts." These were things like inexpensive appliances, towels, and other household goods.

They were used by merchants to attract repeat customers to their stores.

Jim
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Posted 07/18/2019   12:42 pm  Show Profile Check GeoffHa's eBay Listings Bookmark this reply Add GeoffHa to your friends list  Get a Link to this Reply
You may also have had the variant of "dividend" stamps, used by the Co-op stores in the UK. Stamps in a booklet, and then, I think, a money payment. The current shop loyalty card is, I suppose, the modern version of these things.
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Posted 07/18/2019   1:44 pm  Show Profile Bookmark this reply Add Calstamp to your friends list  Get a Link to this Reply

As Mr. Drummond indicated, what you have is commonly known as "trading stamps". Similar to S&H "green stamps", Jewel T premiums, coupons found inside cigarette packets, etc. IOW, an early form of "affinity marketing".

Believe Wallace & Co was an early purveyor of affinity/premium marketing programs for retail companies within the U.S. Believe the stamps you posted were employed by Piggly Wiggly markets. A grocery chain found in the US southeast.
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