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Knox Gelatine Company N.y.

 
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Valued Member
United Kingdom
350 Posts
Posted 01/19/2020   10:13 am  Show Profile Bookmark this topic Add Anthraquinone to your friends list Get a Link to this Message
I have several covers from Nova Scotia addressed to the Know Gelatin company in New York at various Box Numbers.

I am curious as to why. What was as the company offering to attract this amount of mail.

AQ
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Posted 01/19/2020   10:24 am  Show Profile Bookmark this reply Add wert to your friends list  Get a Link to this Reply
Anthraquinone..Back in the early 1900's it was probably a leader in this field..just saying.
Here is a company link..

Robert
https://www.knoxgelatine.com/history.htm


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Posted 01/19/2020   10:32 am  Show Profile Bookmark this reply Add John Becker to your friends list  Get a Link to this Reply
While you don't show us any examples, one general thought come to mind ... that by having several PO boxes, Knox was letting the post office do much of the work of their corporate mail room separating mail among the departments. And more specifically, some companies also used a different PO box for each mail-in contest or special offer.
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Posted 01/19/2020   11:07 am  Show Profile Bookmark this reply Add rogdcam to your friends list  Get a Link to this Reply

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Canada
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Posted 01/19/2020   2:12 pm  Show Profile Bookmark this reply Add jamesw to your friends list  Get a Link to this Reply
ouch! talk about your politically incorrect advertising. It surely was a different era.
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Posted 01/19/2020   3:35 pm  Show Profile Bookmark this reply Add jarnick to your friends list  Get a Link to this Reply
One of the other reasons for using separate post office box numbers was for the identification of the particular ad to which the writer was responding and therefore the effectiveness of that specific advertisement.
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Valued Member
United Kingdom
350 Posts
Posted 01/19/2020   4:38 pm  Show Profile Bookmark this reply Add Anthraquinone to your friends list  Get a Link to this Reply
Looking through what I have one cover is addressed to the book department - I assume asking for a recipe book and the others to various box numbers which I assume were asking for samples as the add shows.

Thanks for the help

AQ
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Valued Member
United Kingdom
350 Posts
Posted 01/19/2020   4:40 pm  Show Profile Bookmark this reply Add Anthraquinone to your friends list  Get a Link to this Reply
jamew

Quote:
ouch! talk about your politically incorrect advertising. It surely was a different era


Things have changed for the better I just saw this

https://www.nytimes.com/2020/01/18/...carrier.html

AQ

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