I agree, the ATA lists are a great place to start for worldwide stamp issues. They will help you focus on how broad or narrow you wish to collect and what tangents to include.
The mostly-unlisted challenge beyond the stamps is how far to go into related postal collectibles - if that appeals to you.
Postal history of pharmacy company "corner cards", their return addresses, which are often illustrated:

Some will have enclosed letterheads:

Promotional slogans in meters and postal cancels:

This is the only U.S. slogan of any sort I know of in the circular dial:

There are likely about 100 cachets for the pharmacy stamp, plus posters, publicity, etc. Here are three cachets on First Day Covers with a possible tangential interest:

Postcards (Pharmacy class at Tri-State College, Angola, IN and pharmacy interior in Clinton, IN)

Another postcard, a woman pharmacist/chemist distilling the heart of a man:

Trade card tangent, front and back:


Here are two older ATA handbooks from 1969 and 1971:


Narcotic tax stamps, both used by Eli Lilly & Co.

"Special Tax Stamp" issued to a pharmacy:

Prohibition-era prescription form for "medicinal liquor":

And possibly even medical marijuana tax stamps and "Cinderella" seals and labels from conventions and the like.
Topicals are a wonderful way to collect and you can set the boundaries where you like. The possibilities are endless.