Baron Long's Ship Cafe, built in 1905 alongside the Abbot Kinney pier and originally run by Carlo Marchetti, was the "in" spot to find some of this "action." Named the "Cabrillo," http://www.virtualvenice.info/visual/cabrillo.htm
(This post card's publisher)
A frontier jack-of-all-trades, James Benham co-founded The Curio shop in Phoenix, Arizona in 1895, a store that sold Southwest Indian arts and crafts. In 1903 he parlayed a position with a New Mexico archeological dig into the Benham Trading Company, which, along with the Fred Harvey Company, was one of the top sellers of ancient and contemporary Indian goods.
Benham Company, Los Angeles (1887-1913) was established in 1887 as the Benham Indian Trading Company
[a.k.a. The Indian Store; Indian Traders]. By 1912 it had expanded to the "largest Curio Store in the World."
And quite prolific in the post card trade at the time.
In the Western world, it was a symbol of auspiciousness and good luck until the 1930s when the right-facing tilted form became a feature of Nazi symbolism.
The swastika is a Navajo symbol for good luck, also translated to "whirling log".
The symbol was used on state road signs in Arizona
Arizona Republican. Newspaper-1905-10-15
Ad for Ruberoid Roofing (and swastika's!)