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Whereas on eBay, every Tom, Dick, and Harry is trying to sell their grandfather's collection. They are blinded by the POTENTIAL money that can be made and, frankly, go to the dark side. These are people with little integrity that are in it for a buck.
To be fair, there is another category of seller in this regard: those that simply don't know any better. They just
inherited their parent's/spouse's/friend's collection and they now have to or want to dispose of it, and after years/decades of being regaled with fantastic tales of inestimable rarity and wealth, bring those tales to the table when it comes time to sell.
While you or I would perform due diligence and research before making claims or establishing asking prices, many of these people do not. They're not collectors; that methodology isn't in them.
I don't know that eBay actually provides any tools/aids for "the newbie seller" in this regard, nor are there any requirements to go through any form of online onboarding tutorial or educational process (that I'm aware of, but I've been on eBay for 24 years... eBay now is a far cry from when I joined).
eBay markets itself as a platform where you can sell your kids' outgrown jammies and Grandma Edna's antique vase in 2 minutes from your cellphone. Easy peasy! Well guess what... that same approach applies to stamps, coins, and all the other collectibles out there.
All that said, when it comes to this sort of seller, there's no excuse. As we've seen time and time again, size/stature is no barrier to the lack of morals and ethics. How many high-profile ASDA-endorsed multi-page Linn's advertisers have we talked about here with the most abhorrent business practices?
Any appearance of integrity or policing thereof amongst many national dealers and auction houses is IMO illusion. "Pay no attention to the man behind the curtain!"
We just tend to be more outraged when it's on eBay because that's where people go dumpster diving for bargains (myself included).