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Consider that the business supply company ULINE regularly mails out a full-color catalogue that isn't all that different in size or character from a split-volume Scott. Every time they get sent, I get two, at two different addresses. Obviously, all done at no cost to the recipient (other than dealing with a couple pounds of recycling).
I'm not saying they are equivalent, but I suspect the printing costs are a small percentage of the price. Tiny.
Same here.
I also have been getting Siegel and Schuyler Rumsey catalogs for years and years even when my purchases stopped long ago. These catalogs can be very high quality, even hardbound, and yet it is worth the cost to FedEx them to me just in case I decide to jump back in and purchase. Mind you that these are not retail catalogs, they are auction catalogs where even an interest in items does not equate to a purchase. You need to actually win something. I think the Scott paper catalogs are very profitable despite what must be declining sales numbers. Are the digital catalogs more profitable? Not an IT guy so I don't know the costs involved to host and all that.