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If there were no catalog prices to alter our perceptions, I think realized prices would change, some drastically.
This may be true to a limited extent, but the market is ultimately driven by supply and demand. It IS true that there are some collectors who will
never go over a certain % of catalog, but there are usually enough other collectors out there who don't operate by those rules. I
try to stay under 40% myself, and I'd guess I can find acceptable copies of 80-90% of the stamps on my want list for that. This is because there is enough supply (relative to demand) in the marketplace where prices don't have to go any higher. But I have and will continue to bid higher than that for that 10-20% of stamps that just can't be bought for 40% of CV or less. That's because the supply (relative to demand) of those issues is small enough that the demand causes the price to rise above that level. The market drives catalog pricing as much as catalog pricing drives the market.
Likewise there are probably some dealers who always sell at a certain% of CV. However, unless they adjust up or down from a certain baseline as conditions dictate, they're not really following good business practices. There are enough other dealers in the marketplace that price each stamp according to market conditions, marking up hot items, marking down slow movers, etc.
While catalog values are generally not realistic for most stamps, they're not all that far off the mark if all the conditions for for catalog pricing are met: a single stamp, with VF centering and no faults, sold by a full-service dealer. If a stamp with a $200 CV regularly sells for $100, that's not that big of a deal and the catalog pricing is still valuable as a point of reference. We're not talking orders of magnitude. If that same $200 stamp regularly sells for $5 or $10, that's a different story. The fact that most "average" stamps
consistently sell within a certain range of CV% tells me that the catalog editors are doing a fairly decent job. The "won't buy/won't sell above/below a certain % of Scott" crowd isn't big enough to depress prices if there's enough demand to drive the price higher, or keep them from falling lower if there's no demand.