In regard to reaching out to your customer base, here at bidStart we help out our sellers to do exactly that with very positive results. If you have a Premium store then you can do a newsletter to your customers and simply point out the benefits of your non-ebay stores.
A classic example is one of our bigger postcard sellers. He'd lost a lot of customers over the last decade for various ebay-related reasons (they didn't like
ebay or PayPal, etc.) So in his first newsletter with us he pointed out that he was opening this new store and it featured other benefits like different payment methods, improved searching, cheaper inventory, etc.
That got him a huge number of his old customers back and essentially multiplied his revenue stream as it didn't come at the expense of
ebay buyers. Done right any of our sites can very much be additive.
Our view (and sadly it's not one shared by a few of our competitors) is that there's more than enough customers to go around and that we all win if everyone works together. We do everything we can to empower our sellers to offer their items on whatever site they want, in addition to ours of course, and thus maximize their profits. Unfortunately some marketplaces think the only way is to lock their sellers into their site and their site alone. This is bad for everyone--buyers, sellers, the industry, etc.
I'm always surprised when one of our sellers seems embarrassed to admit that they sell on another site. To me that just means more potential. If they're selling more on all their sites they'll likely list more and better items and thus we'll get more sales. It doesn't bother me a bit that
ebay might get a bigger piece of that pie. They've earned it. We're fine with earning our portion.
I also have to continually remind people that the reason
ebay charges what they do is because they can and they get it. Some of our sellers have eliminated
ebay entirely and that's certainly possible. One of our newer large sellers sells as much on bidStart as many of the top sellers on
ebay but he has to work at it.
Rich Heimlich
Director of Marketing
bidStart.com
rich@bidStart.com
856-857-1777