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GB : The Transfer From Coin To The Penny Black.

 
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Bedrock Of The Community
Australia
38679 Posts
Posted 01/27/2011   5:58 pm  Show Profile Bookmark this topic Add rod222 to your friends list Get a Link to this Message

When Rowland Hill introduced the Penny Black
adhesive label on the British Public, it could
be understood that results were not immediate.
Some people are adverse to change in the beginning,
and mail was still prepaid by coin for some
10 years perhaps?

Some interesting audit numbers in that change of
opinion and habit, that rapidly gained momentum,
and probably an unforseen advantage for the
exchequer, as stamps also became the method of paying for small
debts in all stratas of society, man to man, town to town.

The stamp having this dual role, made it imperitive for
the prevention of forgeries.

In 1840

285,079 letters a month were using the adhesive labels
1,198,612 letters a month were using coin.

In 1847 (April)
1,613,185 letters had adhesive labels
966,054 were prepaid by coin.




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Rest in Peace
Canada
6750 Posts
Posted 01/27/2011   6:26 pm  Show Profile Bookmark this reply Add Puzzler to your friends list  Get a Link to this Reply
I wonder what advertising they used? Word of mouth of course but what else, if anything?
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Bedrock Of The Community
Australia
38679 Posts
Posted 01/27/2011   7:24 pm  Show Profile Bookmark this reply Add rod222 to your friends list  Get a Link to this Reply
Interesting thought Puzzler,
I should say, in circles where post
was de rigeur, word of mouth for sure,
(The wealthy and the educated) but small villages
and the poor may have taken a little longer,
however the sudden benefit of the use of postage
as a usable coin for small debts, would have the stamps
suddenly as a preferable fancy.

One has to remember the mail boys on horseback
were required to blow their posthorn at every commercial premises
where mail was to be delivered, and blow the horn
four times on each and every hour.

Post, even prior to the gummed labels would be a
normal part of life throughout England.
I can imagine the sight movement of curtains as nosey
ladies keen to see who has received the latest epistles
in the village.
A great source of gossip.

In London, I should say A4 "broadsheets"
would have announced the stamps in major
sections of the city.
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Edited by rod222 - 01/27/2011 7:30 pm
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United States
4788 Posts
Posted 01/28/2011   4:29 pm  Show Profile Bookmark this reply Add kirks to your friends list  Get a Link to this Reply
Very interesting, Rod.

Our modern post office might learn something about marketing

KirkS
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Bedrock Of The Community
Australia
38679 Posts
Posted 01/28/2011   5:52 pm  Show Profile Bookmark this reply Add rod222 to your friends list  Get a Link to this Reply

Sure Kirk,
just tell them come to speak with Australia Post.

2007 I think it was there were 648 stamp variations

I'll see if I can drag the article out.

a small cost of $1000 would have them all.
They are taking a passion, a discipline, and perhaps
once a type of dignity, and are milking it for whatever its worth.





author david mallen
stamp news feb 2008






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Edited by rod222 - 01/28/2011 6:04 pm
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