Obviously this is not a stamp, but still an interesting piece typical of today's mail. Has anyone seen this type of corner imprint for a piece of junk mail?

Never heard of US Postage Paid "ON DEMAND". What does that mean? Does the USPS have to keep tract and bill the company? Seems a bit odd to me, especially for a company like General Motors.
I'd be interested to know if anyone has any information on this.