Hi KGV, I am back again,
To me the terms used in the Title of the listing are for people searching for Key words and also when they are just browsing, then Key words jump out at them.
Example, if you are searching for Flowers on Stamps you could search for flowers and narrow it down by country category after that.
Or search for flowers and then go to Topical category.
If you just start only with choosing the topical flowers category from the start (seemingly simpler I agree) then you will miss listings that are listed under the different country categories (which can sometimes change depending on which
ebay site you sign in to).
Listings can be entitled just by their catalogue number (different catalogues worldwide and so different numbers, tricky wicket), by different languages or terms, Flower = Flora = Fleur, etc, by specific names like Roses or Pansies or Pansy (not all
ebay searches will find plurals of a word, check for yourself first), by just the country name, Hungary set, Magyar Posta stamps, Ungarn Briefmarken, etc, by descriptive adjectives like Pretty or Colourful or (strangely enough) Fabulous or Beautiful Stamps Mixture.
Lots of people use the L@@K word(?) which I never search for personally or some such term or name that once you like a person or seller you can always find their listings by searching for all listings that use that word in the title. (Not recommended by me.)
Things that help in a title are things that people look for and even sometimes search for. It pays to learn what these words are, what words the best sellers use, how they use them, when they use them, how they CAPITALIZE THEM (Or Not).
There are certain words that people are attracted to because they evoke emotions. Example SALE or NEW or NICE or BEAUTIFUL or others but, I caution everyone reading this on this fact, the overuse of these words will actually dull the emotions after repeated reuse. Once in a while is OK. Not all the time.
CAPITALS are touted and bragged up by some but I think the same ruling applies to them too. Overuse is a bad thing. Keep it civilized, businesslike, friendly and to the point.
You can never force people to buy your stamps but you can become the friendliest, most easy to deal with, straight forward and to the point type of guy, and most importantly, represent what is actually offered for sale as what it actually is, to the best of your knowledge. Trust is a must for repeat business.
There are only so many people who will buy your stamps the way that you sell them (unfortunately). You want a lot of those people to come back and see what you might be up to this week or month or year. And you want them to tell their friends and recommend you. Sounds simple but it not always is.
Back to searching or reading listing titles (basically the same thing when you get down to it).
The Title is for people to Notice you, whether by searching for a word important to them or by seeing a nice presentation of an idea or wording whilst browsing. If they don't look or skip by you (as mentioned above in another post) then nothing else you do will make a difference.
The Gallery picture is also key to get people to look and Click In to See More.
The title and picture are the first things people see. You want to make a good first impression. I know, I know, that is not always possible, people are different, feel differently on different days, get distracted, are bored.
You can't please all the people all the time as the saying goes. But if they can see that you are being careful and put care into your titles and listings and pictures (and descriptions), that is a big first step in getting people to come on in and peruse your wares.
People look after their friends first rather than strangers first (usually) and if you care about your stamps and titles and pictures and how you are presenting your products (and therefore yourself) they will get the feeling that you will probably care about them too, a lot more than the guy who uses titles like COME IN AND BUY NOW, LOOK LOOK, WONDERFUL. Hmmm?
Perhaps I stretch the point beyond the breaking point, yes?
Just think, what would attract me and get me to look and perhaps to buy something? How do I like to see things displayed? What do I look for?
Beyond the fact that people use different languages and terms and names and catalog numbers there lies the common understanding of the picture. If the picture is dull and dark and out of focus and not centered well and all that stuff then that kind of turns people away too. No picture at all is kind of scary.
There is the point that you, and I mean You, the guy who is writing and slaving over this listing, is the one whose responsibility it all is, But even if you mis-spell words and get the picture wrong somehow and the description could have been written better if you hadn't been so tired and sick and distracted, the feeling of your caring will come through all of that and impress people and give them the confidence to trust you (or ask questions which is another topic) and purchase from you. Slick techniques will get you through the door sometimes but if you don't care even a smidgen you had better have your running shoes on because that's a foot being aimed at your backside.
Caring words by Puzzler
Posted 04/12/2011 9:11 pm
