Need to clarify, and here is how my transaction went-- THe stamp I received was a plain-old-rose 65, and the picture was definitely yellow-brown. I then went to the listing, and of course it said "no returns". Since I paid, I think, $9.99 for a common 65, I explained to the seller (begged the seller) that I bought the stamp purely for the color, and then explained that there have been 54 different color varieties of this stamp, where Scott only lists 9, and I thought this might be one of them. I then told her that if she would work with me, I'd still leave excellent feedback. The dealer did not solicit undeserved feedback. I left not my usual feedback, but feedback which said that I had "great communication with this dealer, and that I would purchase again".
I don't think that was misleading, because she claims it was an accurate picture. One does see yellow-tinted pictures taken with digital cameras in bad lighting.
Where she crossed the line into unethical behavior, is when she used the same picture again to put the stamp out there again, after I told her it was misleading in the first place. That's when I took action with
ebay reporting, SCF and VSC posts.
To again clarify, I don't look at specific feedback-- you don't know who is writing them. I do look at a seller's quantity of transactions and how close it is to 100%. I'm not of the thought that just because a mistake is made, a dealer should be thrown under the bus-- as long as they rectify the mistake. If they don't rectify the mistake with refunds, then bombs away on the bad feedback.
Bottom line is that she DID cross a line with the 2nd posting of that picture and stamp. And as I also mentioned on VSC earlier, I will have to rethink how I post when I receive an unsatisfactory lot.
Thanks, Ray