FROM
http://en.wikipedia.org/wiki/First_day_of_issueThe first day of issue is the day on which a postage stamp, postal card or stamped envelope is put on sale, within the country or territory of the stamp-issuing authority. Sometimes the issue is made from a temporary or permanent foreign or overseas office. There will usually be a first day of issue postmark, frequently a pictorial cancellation, indicating the city and date where the item was first issued, and "first day of issue" is often used to refer to this postmark.
A first day cover (FDC) is an envelope whereupon postage stamps have been cancelled on their first day of issue. Depending on the policy of the nation issuing the stamp, official first day postmarks may sometimes be applied to covers weeks or months after the date indicated.
Unofficial first day of issue postmarks can also occur when a stamp collector purchases the stamps in question from a post office in the first day of issue city and then takes them (on that same day) to a post office in another city to have them cancelled, or when stamps are affixed to envelopes that are simply dropped into the mailstream on the first day and receive that day's normal postmark.
(Computer vended postage stamps issued by Neopost had first-day-of-issue ceremonies sponsored by the company, not by an official stamp-issuing entity.[1] Personalised postage stamps of different designs are sometimes also given first-day-of-issue ceremonies and cancellations by the private designer. The stamps issued by private local posts can also have first days of issue, as can artistamps.)
Postal authorities may hold a first day ceremony to generate publicity for the new issue, with postal officials revealing the stamp, and with connected persons in attendance, such as descendants of the person being honored by the stamp. The ceremony may also be held in a location that has a special connection with the stamp's subject, such as the birthplace of a social movement, or at a stamp show.