If it helps, here's a current
ebay listing for the same cover at a BIN price of $15 (with no bids):
http://www.ebay.com/itm/Air-India-1...110912217503And an "ended" listing for the same cover from another seller, with a BIN price of $4.99 (also with no bids):
http://www.ebay.com/itm/1960-Air-In...em2ec553efbbThey're certainly collectible and the cachet is "cute", but there doesn't appear to be that high a demand for them in the secondary market.
I'm not sure if your scan is accurate, but if there is what appears to be slight yellowing on the cover, that will affect value, as well.