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With the nice selvage art and text, it almost feels like it's a souvenir sheet.
Agreed. That's how I collect them, the entire pane with all of the text and photos that may be included on the selvage. Of course, the USPS marketing people intentionally create the panes in this way in order to encourage collectors to purchase more product.
I may buy a second pane and take out one or two single stamps for album fill-ins and use the rest for postage, but whether or not the USPS or the various catalogs consider them "souvenir sheets" or not, the added information is so vital to the overall appearance of the issue, it loses so much by just collecting a single individual stamp.