Don, the metrics on
ebay are changing August 20th. disi123's link at the top of this page has full details, but here's some highlights -
•Starting with the August 20 monthly seller evaluation, a new measure, the transaction defect rate ("defect rate"), will replace the current four individual detailed seller rating requirements in evaluating seller performance. This new rating may impact your status.
•The defect rate is simply the percentage of a seller's successful transactions that have one or more of the following transaction-related defects, the top predictors that a buyer will leave
ebay or buy less: #9702;Detailed seller rating of 1, 2 or 3 for item as described
#9702;Detailed seller rating of 1 for shipping time
#9702;Negative or neutral feedback
#9702;Return initiated for a reason that indicates the item was not as described
#9702;eBay Money Back Guarantee (previously known as
ebay Buyer Protection) or PayPal Purchase Protection case opened for an item not received or an item not as described
#9702;Seller-cancelled transactions
•Starting with the August 20 evaluation, to meet
ebay's minimum standard, sellers can have up to a maximum 5% of transactions with one or more transaction defects over the most recent evaluation period. A maximum 2% will allow a seller to qualify as an
ebay Top Rated Seller. Only transactions with US buyers count.
•The defect rate won't affect your status until you have transactions with defects with at least 8 different buyers (at least 5 different buyers to impact Top Rated status) within your evaluation period.
•Just as today, sellers can have a maximum of 0.3% of
ebay Money Back Guarantee or PayPal Purchase Protection closed cases without seller resolution over the most recent evaluation period. That means the buyer opened the case, you weren't able to resolve it, the buyer reached out to
ebay or PayPal to review it, and
ebay found you responsible.
•Just as today, sellers with 400 or more transactions over the past 3 months will be evaluated based on the past 3 months and sellers with fewer than 400 transactions will be evaluated based on the past 12 months.
In general, the lower your defect rate, the better your position in Best Match search results
•By focusing squarely on what matters most to buyers, the new transaction defect rate allows
ebay to recognize and reward sellers who consistently deliver the great service buyers expect—and to identify and respond to the experiences that erode confidence and drive buyers away.
•Buyers won't see your defect rate. Buyers will continue to see what they see today. But if you maintain a low defect rate,
ebay will reward you with an enhanced position in Best Match search results, so your track record for great service can pay off in more visibility and potential sales.
I'm sure it's not a perfect system, but I hope it's a step in the right direction. As an
ebay seller myself, I hate bad sellers because it gives
ebay a bad reputation that affects all of us.