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I'm sure that I'm not the first to ask but, Why? Would have been less work to print both halves in one operation, with maybe a dividing line in the center between each half sheet.
It would require a second plate. Either the press was not configured for two plates, or a second plate was not available. In that case, you must turn the sheet 180 degrees to print the unprinted half of the sheet with that same plate. Consequently, you will have half the sheet printed upright or sideways and the other inverted or sideways inverted.
If you could just shift the sheet and print again, the press must have allowed for three plates to be used contemporaneously. If not, the shifted sheet must be folded or have been hanging over the edge.
Shifting the sheet, then, still is less efficient than turning it and passing it through the press again.
Edit: typo