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I'm just wondering why Mystic would want to consider releasing the pages in PDF format. Wouldn't they be better off (from a marketing perspective) by just offering a heavier paper album option for their pages to those that wanted it? (Also, it would probably take an extra binder or two given the volume the heavier pages [with stamps added] would use.)
When you make thicker paper, you increase the need for binders. Your 3 volume album is now a 6-7 volume album, and can no longer make the $38.95 price point. Suddenly the Mystic album costs $100 - $125 (between better paper and more binders) and isn't an easy sell.
The PDF could be sold for $19.99, which would probably allow Mystic to make a decent profit, and open them up to sales overseas, where collectors of US stamps may want an album with descriptions, but are unwilling to pay a shipping cost that is more than the price of the album.
I think $20 is the price point at which stealing the PDFs and printing your own copies (between paper and binders) becomes more expensive, or the same as just buying the thing.
Quote:To me it seems like it wouldnt be in Mystics best interest. If you can get Steiner pages for 30 bucks...there wouldnt be much money in it for Mystic. Also if you could buy the whole shebang in PDF format - jokers sould be selling bootlegs on
ebay etc.
The Steiner pages, though a valiant effort, have some drawbacks that the Mystic album overcomes:
- Pictures of the stamps
- Scott Catalog Numbers
- Stamp Descriptions
There would no value in it, if you sold them for $38.95, but if it cost $19.99, I think it might be worth it.