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I find it strange that this 1 piece of mail that didn't get delivered made the news.
It was probably the boy's family that made the situation known to the local media. I could only imagine how I'd feel if I were 8 years old and were anxiously awaiting a birthday present from my grandmother, and had to wait more than two months to get it, so it was probably quite distressing at first to the young boy. In the end everything worked out alright, so it was really just a life lesson in having some patience more than anything else.
Besides, I don't think the UK media is particularly friendly toward Royal Mail, so anything they can do to expose their errors often makes for a news story.