According to the CPI Inflation Calculator, 28 cents in 1964 is equivalent to $2.07 today.
With the new US postage rates that have gone into effect today, one can send an international mailpiece for $1.10, a relative bargain in comparison.
Also, that 1964 cover shows a nice contemporaneous use of the 8-cent Goddard Air Mail Stamp (C69) issued on 10/5/1964 and a plate block of the Mayo Brothers Stamps (1261) issued on 09/11/1964. The machine cancel slogan postmark "Strike Back at Cancer / GIVE / American Cancer Society" ties in nicely with the Mayo Brothers stamp.
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