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Catalogue prices are not the same as retail prices.
It hasn't always been so.
As gportch mentions in his post, the brick and mortar stores had to make money to pay for expenses and some profit and they love high prices shown in catalogues.
I can only go from my experience in the sixties buying stamps
from the dealers in Toronto.
They all charged
full catalogue and a lot of the stuff they tried selling me was poorly centered and the odd perf missing.
Guess they took advantage of me being a kid.
Foreign new issues were at least double the face value and sometimes more.
Most were grumpy old men who didn't like kids in their stores
and thought kids would steal or damage their stock.
The exception was Maresch&son on Yonge street. The old gentleman
who I believe was the grandfather of the ones running the auctions now
was always nice to me and my buddies when we visited his store.
It's hard to believe that there were so many stamp stores in Toronto
(and other cities of course) for so many years and they made money
or at least survived for so long.
Mainly thanks to the super highly inflated prices of Scott catalog.
When I was after some real desirable stamps that I wanted and could afford with my meager allowance
I would always try to buy them before the next catalog came out.
Dealers just loved those new catalogues with their new higher prices.
It was their bible and the prices in them were gospel.