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As an adjunct to this topic, the Royal Philatelic Society of Canada has an article in its latest magazine, The Canadian Philatelist, regarding the air mail pick-up system used for this enterprise
If the "pick-up system" is what I think it is, it would not have been specific to these markers. I think they were placed in conjunction with the beacons (as on the US Airmail stamp C11) used to facilitate night time flying during the days before cockpit instruments, and would have been used for routine air mail of those days as well.
Edit: littleriverphil posted while I was composing. But to add to the point I was making, these markers were put down in the mid 1920's, and the "pick-up" system I'm thinking about didn't come along until 1940.