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I'm not following this. Within categories, you search by "keyword." How is that any different than Google or Bing? I don't know about multiple word searches, but single word searches return results are what I would expect. Or maybe you are referring to searching by Scott #'s? Sure, if you search for "1710" within U.S. Stamps you will get some hits on things other than the Lindbergh stamp. But what else are you expecting in the way of search capability?
What you describe likely works well for the US, where Scott is basically universal, or for smaller countries with a history that isn't complicated. For a collector of the German area such as myself,
ebay's organization and search can be hindrances. For Germany they have one category "Germany and Colonies", with somewhere around 150,000 listings at any given time. This encompasses German States, Deutsches Reich, colonies, Danzig, Saar, Memel, DDR, WWII territories, local issues, allied and Soviet occupation zones, and BRD up to the present day - several dozen potential stamp issuing entities. On top of that sellers commonly list by Scott or Michel or sometimes both, and
ebay's search results will also pull matches from other numbers in the description, like a catalog value. If you search for Germany Scott 23, for example, you're just as likely to find Danzig 23, Togo 23, Saar 23 and/or Michel# 23 for any or all of those areas plus more, or something with a CV of $23.
Searches can be tweaked to become more usable, but it's a pain when all I want to do is some leisurely browsing. I do save some highly-tweaked searches for harder-to-find items, but my day to day window shopping is done at certain sellers because I don't feel like having to type in the secret code just to look at items I might be interested in. I mention Germany because I'm familiar with it, but I've heard that many other areas (France, Russia, Italy) are similar.
There are two things
ebay could do to fix this. They could improve the organization of the stamp category, sub-dividing many of the larger ones. Germany, for example, should have at least a dozen subdivisions. Each category would still have thousands of listings, but at least DDR CTO issues wouldn't clog up your search for classic Bavaria, for example.
ebay should allow you to search by two specific criteria: Catalog publisher and catalog number. The first would be a drop down box where you could pick Scott, Michel, Gibbons, Yvert, etc. The second would be a box where you type in the catalog number. Sellers could either provide this information when they list or choose to leave it blank.
Edited to add that I've been shopping more on
ebay Germany (thanks to the Google Translate browser plugin) where there are probably around 100 German stamp categories and Michel is universal. If you pick the right category, only the Michel# is necessary to find the stamp you're looking for with almost no "noise" in the search results whatsoever.