We cannot expect
ebay EVER to be a SAFE marketplace for stamps. I also don't expect that we should. BUT, I don't think this means that
ebay should be avoided. In fact, it can still be a useful and thriving marketplace.
In my opinion, there are two classes of sellers: ones that don't know their stamps are misrepresented and those that do. We can lower the damage/impact of either, but not eliminate them. Nonetheless, we shouldn't "throw the baby out with the bath water".
The only way we can protect/help for those that don't know they are misrepresenting, is to try to contact them prior to selling the item and inform them. This problem will NEVER be fixed, because there are always new sellers and uninformed sellers that may have more items to sell. We can only hope to intervene before damage is done.
For those that knowingly misrepresent items and/or fraudulently alter them, we potentially have more ammunition to intervene and stop them, but they can always come back again as another and start doing it again (cartel, etc.).
As has been said a number of times before by others, knowledge is key.
ebay isn't unique as a marketplace, and misrepresentation and alteration/fraud isn't new and can be found in most any marketplace, including major stamp shows. Should we boycott stamp shows because one or more dealers is committing fraud? Of course not. There are and have been dealers at stamp shows that have misrepresented stamps (condition and identification), some of them with full knowledge.
I applaud those who call out fraudulent
ebay sellers, and also contact
ebay and ASDA. Even if ACTION isn't taken by either of them, those who read the SCF postings become aware, and maybe gain knowledge, so some useful reducing of damaging transactions may result.
But again, I think that blanket boycotting, or thinking that this problem can be eliminated aren't realistic.