A few things that add value that come to mind are:
1) First or last day of use
2) Crash mail
3) Items with actual ties to historic events
4) Items addressed to or from famous persons
5) Great advertising art or subject matter
6) Former Countries
There are many more but as John said there is dollar value and "interest" value
I would peruse past and present auction catalogs on Stamp Auction Network (SAN) from houses such as Schuyler Rumsey and Cherrystone and others to get a feel for it.
https://stampauctionnetwork.com/auctions.cfm