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I think this is a pretty big part of this conversation. Many online companies promoted their website as 'free' when in reality they monetized user data and traffic. Older folks, including a LOT of stamp collectors, never understood (or perhaps never cared?) that THEY were the product.
But this can often be a hard row to hoe for companies, some have required many years to finally turn a profit. Others, and we have all seen companies like Photobucket, found they could not reach the levels they wanted strictly on monetized user data and traffic. So like PhotoBucket, transitioning to new ways to generate income after users were started with 'free' services can be a rocky road.
Don
Yet you tell only the recent part of the Photobucket story. It arose "
for free" on MySpace by users of the "
free" MySpace site, once the world's largest social networking company. Photobucket was only one of a number of such successful creations made by the users of the platform. Since that top of the mountain time it has been passed around like a re-gifted Christmas fruitcake, even a former boy band singer owned for a time.
As time marches on, new and often better ideas arise and replace that which went before (yes Beta was better than VHS but VHS won). In electronics (hardware) and software, the life cycle is very short; often by design usually as an untended consequence of forward looking without consideration to prior work. Plus without constantly updating how information is stored, that information will be lost eventually, or if not lost, no longer accessible with current technology--effectively lost even if you can hold it in your hand.
Here the issue is SAN does not have the resources to keep up with what is current. Auction firms worked well before SAN and bidders placed bids before SAN. Is SAN convenient? I will say "generally yes" but the real question is how much would someone or some firm value that convenience. Then the only question that matter is what would they be willing to pay for that increase in convenience? Sadly here, not enough to support SAN's growth in my opinion which I trust will eventually be shown as correct.
Websites live once created. They only stay alive while there is money to burn to fuel them. Thus without monetization, they will starve, even if the original monetization was done by the site builder's own money, either as a bet for return (with later assistance from venture capitol) or pure altruistic reasons. As money is found to fuel the website, it must stay current, stay relevant, and in aggregate, keeps its users or grow users. Then begins the death, it is killed via legal action, it is purchased and killed, purchased and grown (this only prolongs the date of death), purchased and digested, fades away as it is superseded by a better product or unable to continue to stay relevant and fade slowly to termination. Of course you want your website purchased; if it was set up for altruist reasons, it allows your work to carry on. Otherwise, the purchase provides money, in an amount ranging from useful, to freedom, to life changing to I can't possible spent it all. However, in every case, the vision of the creator is no longer present.
SAN is at a crossroads, trying to bill for a service from many who have no real need for the service. The large firms as will many bidders have no need for the service. What is the "added value" provided by SAN? The real beneficiaries of SAN are the small, medium and unknown or very narrow material specific auction firms and those bidders who want such offered material and did not know of the firms. Sadly for SAN, that is a pool that can NOT be drained for much monetization. Thanks to SAN, such bidders are now aware of those small, medium and unknown (previously) or very narrow material specific auction firm. Loose SAN tomorrow, and the bidders know how to contact those firms. That informational horse has left the barn. What is left to monetize?
Me, I look at SAN but never bid with it. I bid in person or via an agent and regularly spend money, month in and month out. I will continue doing so without SAN for now.
In closing, I hope SAN can get the monetizing it needs, if not wants, and continues to host a service some find useful.