
And if top management at Amos would ever wake up and join the digital world and make their catalogues available as on-line subscriptions, this would be a moot point..
Collectors would have on-demand access on their computers and cell phones whenever and where ever they wanted. Amos could ease cash flow issues by no longer needing to publish, warehouse, and ship an uncertain number of all their different catalogues each year. Digital media would allow Amos to continually up-date content as appropriate, which would be a powerful marketing and sales tool, as subscribers would always have access to the very latest material.
Digital copies might even be cheaper as well, which is good for driving both market presence and sales volume for Amos, while virtually eliminating buyer resistance to purchasing new hard copies every year.