scubu: I heard about what
Amazon did in Illinois. Pretty unfair to the affilates, but that's blowback from what the state of Illinois tried. No winners there.
It does seem
ebay will be getting into the business of selling items for large companies as they are going to acquire five fulfillment centers out of this mega-deal and that includes processing and shipping them too! :
4th UPDATE:
ebay To Buy Ecommerce Co. GSI Commerce For $2.4B
NEW YORK (Dow Jones)--EBay Inc. (
ebay) agreed to buy ecommerce company GSI Commerce Inc. (GSIC) for $2.4 billion in cash and debt in a move that extends the Internet auction pioneer's reach into larger brands and retailers, and makes it a bigger rival to
Amazon.com Inc. (AMZN).
The move is
ebay's boldest attempt to capitalize on changes to global commerce, which the company has said is at an inflection point in which the boundaries between online shopping and offline retail are blurring. GSI will provide
ebay with technology to help large merchants cope with these new challenges, said
ebay Chief Executive John Donahoe.
"The number of retailers, large and small, that have come to us saying -- we are grappling with how you deal with mobile commerce, we are grappling with how to deal in a social commerce world, we are grappling with how to go global -- has been striking," he said in a conference call.
The move comes as
ebay continues a multi-year effort to overhaul its online marketplace business, which has underperformed overall growth in Internet commerce, by moving away from auctions and making the site more attractive to larger merchants.In the meantime, the company's PayPal payments unit has been posting strong results.
"It's a powerful move," said BGC Partners analyst Colin Gillis of the GSI deal. "It's a push into bigger brands and it gives them the ability to compete with
Amazon."
GSI provides fulfillment, marketing services, analytics tools and other technology that helps about 180 big brand retailers run their ecommerce stores.
EBay said it would acquire five U.S fulfillment centers and two international facilites from GSI, with which the ecommerce company will be able to process orders and ship goods on behalf of merchants. That will enable
ebay to compete more effectively with
Amazon and its Prime business, which can guarantee delivery of items in a timely manner.
"The acquisition gives
ebay more competitive weapons to minimize the market share shift to
Amazon," said Stifel Nicolaus analyst Jordan Rohan. "This is a big hole strategically that
ebay is trying to plug...It's the right thing to do long term."
Donahoe declined to specify how much merchant overlap there currently is between the two companies and he declined to speculate on how many large retailers
ebay might be able to attract as a result of this deal. But he said that after integrating the two companies software, GSI customers will be able to list their products on
ebay with a simple push of a button.
"What GSI Commerce, in essence, does is it enables large sellers, large retailers and brands, to meet buyers successfully and effectively," Donahoe said. That's
ebay's strategy "that we've outlined for the last several years, where we connect buyers and sellers."
The deal will hurt
ebay's earnings this year but add to them in 2012. As a result of the acquisition,
ebay increased its revenue and earnings growth outlook through 2013. The company now expects to have $14 billion to $16.3 billion in revenue by 2013, up from the $13 billion to $15 billion forecast provided at its recent investors conference.
ebay said its non-GAAP EPS compound annual growth rate is now expected to be 12%-16% from 2010 to 2013, up from 10%-14%.
ebay also said free cash flow would be $8 billion to $9 billion through 2013, up from $7.5 billion to $8.5 billion.
According to the deal's terms,
ebay will pay $29.25 a share--or a 51% premium to Friday's closing price--for each share of GSI, which develops and operates ecommerce businesses for retailers and other organizations. The deal includes a "go-shop" period during which GSI can solicit other offers through May 6, though
ebay has the right to match a superior proposal.
GSI shares recently jumped 50% to $29.14.
ebay declined to disclose how much of the deal is cash and how much is debt. The company also plans to operate it as "a third leg" and a separate unit in 2011, Donahoe said.
While industry analysts largely praised
ebay's bold deal, investors seemed concerned, sending shares down 2.6% to $30.89 in recent trading.
"Anytime a company does a deal of this size, especially when people were not expecting it, understandably there's going to be some uncertainty and related concerns," Standard & Poor's Equity analyst Scott Kessler said. "
ebay has a track record that people point to that is not particularly perfect when it comes to M&A. I think that's unfair."
The company struggled with its $2.6 billion purchase of Skype from 2005, selling most of the company--which allows voice communication between members at no cost--back to an investor group in 2009. But Kessler said
ebay's PayPal purchase has proved to be one of the most successful Internet deals.
ebay said that assuming the GSI acquisition closes mid-third quarter, the deal will hurt its per-share earnings by 30 cents to 34 cents this year. The company, however, said its 2011 outlook for earnings excluding special items remains unaffected. The deal should add to earnings next year,
ebay said, and produce cost savings of about $60 million by 2013.
ebay plans to divest GSI's entire licensed sports merchandise business and 70% of its ShopRunner and Rue La La operations, which it doesn't believe are core to its long-term growth strategy. A newly formed holding company, led by GSI CEO Michael Rubin, will buy the assets.
ebay plans to loan the holding company $467 million, while Rubin plans to invest additional cash of $31 million in the holding company.