The value is only what a collector would be willing to pay for it and as this would be a very small market I doubt there is a "Market or Retail" value. I doubt that online auction houses (Delcampe &
ebay) would be the place to sell something like this as it is certainly a specialty item. You can google Phila Mercury, the Frajola site as many of the leading US Philatelic experts hang out there.