US Stamp #367, a very popular stamp back in its day:

I was recently reading some of the 100+ year old publications on "Google Books" and came across this editorial of sorts that appeared in a 1909 Edition of "The Bookman". It made me wonder if there was a larger story involved about the availability of this stamp when it first hit the market or if it was just an isolated incident.

Obviously, it goes back 103 years so maybe the story has been lost to time, but I found it an interesting item.
Has anyone ever heard about this before? I came up empty trying to find further information about it on the internet.