Quote:"...During the late 1930s and 40s, when business and industry began to take note of philately as a rapidly growing hobby, the advertising world also began to recognize the potential business value of creating first-day covers as a form of promotional medium -- both as a message that would be read and as an item that would likely be retained or passed along to others. This helps ensure an advertiser's message is remembered or shared..."
Wayne Youngblood, March 2013
Wayne Youngblood's article "Promotional FDCs Created for Many Reasons" in the March 2013 issue of
American Philatelist started me wondering if the topic had ever been the subject of a SCF thread. I didn't find anything apart from passing mention in a search of the forum's active threads so I thought I'd start this post to see if any of our members had any of these marketing tools in their collections.
My only promotional FDC (thus far) is from the Phoenix-Connecticut Group of Fire Insurance Companies on this July 11, 1945 FDC of the Iwo Jima issue (Scott 929). The cachet on the cover is from the House of Farnam. Included was an insert card with a message from the Group's Vice President. The cover was cataloged in Mellone's as 929-51.
Posted 03/09/2013 08:55 am
