"Tell me, how do you tell it's a shill?"
Actually, that's part of the problem - and I'm guessing you already know the answer, but for the lurkers out there...
Since
ebay now hides bidders' identities, it has become much more difficult to identify shill bidding. Used to be, for example, easier to look at feedback and get an idea where bidders were too active, or too exclusive, often to just one seller.
One thing, honest bidders often bid late, not wanting to reveal their bid early and have later bidders pop in and post repeated small-increment bids, pushing up the final sale price.
Shills do the opposite. They bid early, to push up the price, to indicate (falsely) that there is interest in the item, and to give genuine bidders plenty of time to bid and win.
Shills often bid on just one seller's items, or a select few if there are multiple identities in the shill bidding operation. In the past, some of the larger shill bidding operations on
ebay were caught by looking at how the identities cross-linked as to where they were bidding.
Shills often have low feedback numbers, they don't have, or want to risk, good established online identities.
Some would place thousands of shill bids but receive very little feedback, in an effort to avoid linking their identity to just one or a few sellers.
When a shill wins an item that has a somewhat unique feature, like a valuable used stamp for example or a collection of stamps, and after the sale, the seller relists what is obviously the same items, that's another clue. One bad seller (coins, not stamps) offered modern stuff which was hard to identify as unique, but slipped up and sold a vintage guitar to one of his shills and right after the auction he relisted it again. Unfortunately
ebay did not think that was an indication of shilling, even though it was "bought" by one of his massively loyal bidders supposedly buying hundreds of common proof sets one at a time from the same seller.
Anyway, today it is still possible to look at the feedback posted by suspected bad sellers to spot a pattern among his "buyers", because mot of them do like to pump up their feedback.
When looking at an
ebay page of a completed auction, if shilling is suspected, it is still possible to get some clues, if it is not a Private auction. Click the link where it shows the number of bids received. That will open a list of the bids, with the identities concealed in
ebay's coded style. Click on the suspected shill ID (even if he didn't win the item) and his recent bid activity will be revealed, especially you can see how often he bids on the same seller's items, and whether he bids early or late, and whether he bids in narrow fields of interest or on all the stuff the seller offers.
These are all just clues, of course, but with bad sellers a pattern often shows up, sometimes blatantly.