Belgian Publibel Card

My research leads to this:

They've started with 50c indicium in 1933.
Then reduced it to 35c (green) in 1935 + surcharged the older ones.
Followed by 40c in 1938 and new 50c in 1941.
Then in 1946, the 65c was introduced, followed by 90c (reddish lilac) in 1948 and 90c (blue) in 1951.

It turns out that the 75c issues were inserted strangely in between 50c and 65c.
I'd like to clear up this passage of the Publibels history.

Good thread. It has made me go back into my Belgium collection and see what I have (and create a new separate list) in the Publibel category. My oldest (so far) is a number "03". when I get the sorting done I will post a few.

Hi, my name is Ralf and I'm a german collector of Publibel cards.
Perhaps I can help with some further informations. If the card is marked with number "03" and shows an ad of Liege, then it's one of ten international cards published in 1949. The "normal" Publibel show numbers from 209 first.

Here is number 1 from 1933 with an ad for fruit drinks.



Greetings from Germany

I had not seen these before but I think they would be a lot of fun to collect. They have nice artwork. In English I think most people would call them "advertising cards" since they have printed advertisements.

Slightly related, there is an ongoing series of articles in the recent issues of the American Philatelist on another kind of advertising cards. Some of them are called "Dear Doctor" cards when they are advertising medical products and drugs. They were an advertising gimmick where drug supply companies, and then later all kinds of companies printed advertising cards and then shipped them around the world to have them stamped and mailed from countries all over. At first they appear to be picture postcards sent from a friend on a vacation trip to some exotic international location, but then when you read the message they are just an advertising pitch for whatever the company that sent them wanted to advertise to their customers. There are thousands of different ones, many to doctors, but also ones to other groups of clients from other kinds of compoanies. Here is a photo of one from Lundy.

https://goscf.com/t/43223


Peter

Very interesting type of advertising.
Even with the Publibel there are advertisements that look like handwritten, e.g. number
208 in French language



and 208A in Dutch language



Both for the national lottery.
If it's of interest, I can write and show something more about the Publibel here.

Ralf