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What can we write nowadays on a circulated postcard, to hope to generate as much interest 100 years from now, let's say? :)
To take your question seriously (smiley, be damned!), if you want your text to be taken seriously 100 years from today, I see two choices: 1) get famous, or 2) write predictions.
For example, given the American infrastructure issues, you could mail cleanly-postmarked postcards of bridges marked "before it fell down".
A more likely winner would be to print & mail DIY postcards of politicians with the text "before all was revealed".
Text aside, I would think that, even 100 years from today, folks handling New York City skyline (city view) postcards will be comparing the postmark, text, and presence/absence of the WTC.
Post-2001 postmarks will classify the cards as achronistic junk, and expertized pre-1979 cards will be worth a fortune ;)
Cheers,
/s/ ikeyPikey