ikeyPikey, I have seen you numerous times post thoughtful analytical observations, and in this case I agree with you. Stampers need to look to the broader world of collectibles, as well as other interests that attract segments of the population. If we identify drivers that engage younger folks in alternative hobbies or interests, we can develop a strategy to shore up our stamp activities.
Examples of recently "hot" collectibles (at least in the USA):
> Sports memorabilia (appeal: fans of every every age and every sport can customize their interests; flexible level of investing from small budgets to millions of dollars; you may not be able to afford Mickey Mantle's World Series uniform, but you can buy this season's Yankee cap; plus strong emotional tie to teams and stars; increased valuations for the serious collector)
> Coins (appeal: not as certain what drivers are, but coin stores are widespread and advertise on local TV yet few handle stamps as well; maybe increases in gold and silver? portable / liquid wealth?)
> Comic Books & Graphic Novels (kids and young adults get hooked on fantasy literature and as they have matured recent generations have sought "classics" that are now rare since most older "pulp fiction" was discarded to the trash; then Hollywood creates a super-hero genre film to push popularity to all-time highs; and prices have been driven up, up, up)
> American Native Indian art and crafts (historic and graphic like stamps, but wider popularity in recent decades; likely pushed by more recent awareness of the injustices and cultural diversity of these peoples; wide appeal for all tastes and pocket books from simple jewelry to museum-quality artifacts)
> Antique Automobiles (if you can afford them, or restore them, old cars are everywhere)
Then, we can look at what's out of favor:
> Hummel's, Yadros (spelling???), and the like (what were costly and prized 30 years ago are now thought of as old-fashioned and useless dust-collectors)
> Sterling silver for entertaining and serving (if you
inherit a set, the silver value will pay for something that is needed or wanted because no one wants these tarnished items)
Stampers who wish to act on ways to engage future collectors will do well to examine what makes the "hot" collectibles grow in popularity; and how that popularity is connected to the base target audience.
Star Wars enthusiasts can vacation at a sci-fi festival.
Coin dealers outnumbered stamp dealers 4 to 1 at a recent collectibles show, because more coin buyers attend the show.
All collectibles can benefit from the Internet market place. I believe online stamp auctions and "clubs" like this forum are sustaining stamps right now. But what "drives" a teenager to learn about stamps?
If we are pragmatic stamps appeal to folks interested in:
1. History & Events (national or international)
2. Cultures (theirs or others)
3. Graphics (images, artwork, illustrations, photography, engraving)
4. Topics (you name it, some countries have put it on stamps)
BIG QUESTION:
Is there a national or international organization that exists today that can mount a serious and
sustained marketing and awareness campaign to educate non-stampers about what we are passionate about?
Is there any alliance where collectors, dealers, and manufacturers can band together, combine resources (such as a membership dues?) and mount the equivalent to the "Got Milk?" ad campaign developed by the US Dairy Association?
Dan Carazo
Syosset, New York