Floortrader,
Part of the problem that this thread reveals is the 'shipping issue'. Typically in most systems missing or damaged shipments ARE a part, or subset, of a sellers performance rating. Capturing shipping performance info is important, the seller generally has control of the shipping provider decisions. If a seller has chronic shipping issues, it is their responsibility to find a better shipping method. This might seem a bit unfair since missing or damaged shipments are often caused by things outside the control of the seller, but is it reasonable to say that a seller has no responsibility if they continue to use a shipping provider when there are known problems? We have also had several threads regarding how some sellers package their shipments. Capturing information on how many shipments/transactions go awry due to bad packaging is also an important metric.
In my opinion,
ebay has 'dumbed down' a very complex and challenging metric to the point of being virtually worthless. Their position is not about capturing good data and compiling it into useful metrics, it is strictly about putting things in place to increase buyer confidence. The higher the buyer confidence, the more money they make on commissions. Obviously
ebay has tilted the playing field in favor of the buyers at the expense of the sellers because they have profit-related motivations. The rating system reflects this position and is a far cry from a valid metric. There is no simple, easy, or stress free method for capturing and compiling a performance rating. This metric can have a direct impact on the food on someone's table. Treating the data collection like a 12 year olds 'tweet' serves no one any good. Allowing the many work-arounds (like the thriving third party industry of buying and selling
ebay accounts and their related ratings) also makes the resulting metrics invalid.
ebay's current rating system would never, ever pass muster in a legitimate ISO system.
Collecting valid data is not for untrained people. Folks have to understand the importance of objective data collection and follow certain rules. Instead,
ebay has implemented more of a subjective 'suggestion box' than a real performance rating system. In this system
ebay dodges the responsibility of collecting the data themselves and thrown it over the fence to buyers to do.
ebay doesn't need buyer to report if a shipment wasn't delivered, they could easily determine this themselves for tracked shipments. Untracked shipments shouldn't even be included in a performance metric, untracked shipments are a black hole in which no one can figure out what happened and what improvements may be at hand.
A performance rating is not supposed to be about judgments, they are supposed to be immune from manipulation, they are supposed to capture ALL objective data. Properly implemented, they can be a great tool for improvement. But it is also a natural point of friction so it behooves all parties that the system be fair and rock solid.
ebay has an epic fail with their current, inane rating system. (And web sites like Swedish Tiger, which uses the flawed
ebay's rating system as a foundation to determine 'good' sellers, only results in things like NYStamp being named 'vender of the year'.)
Don