For anyone who might want to learn more about feedback systems (both the history and their current, online form), I recommend this Atlantic article "The Problem With Feedback"
https://www.theatlantic.com/technol...work/575455/The
ebay feedback system is a marketing tool for
ebay and is fully controlled by
ebay. This fact alone disqualifies it from being considered objective; the system is controlled in a way that benefits
ebay.
I have also read studies which concluded that statistically most feedback is from customers who feel strongly one way or the other and that 'ambivalent' customer experiences are grossly underrepresented.
RE: customer service
I am old school so perhaps my opinion and decades of customer service experience are passé. Books have been written on 'the customer is always right' which of course does not mean that every customer is always right.
Instead 'the customer is always right' means sellers should embrace the concept of the customer experience. In other words, understand what kind of customer experience your business is providing.
In the retail store next to one my wife and I owned and ran for years, there was an older couple with a 'miniature' store. Not only did they have an incredible display of doll house miniature works of art, but they also had a very impressive display of antique salesmen samples.
But talk about seller 'burn out'…they had a big sign on the front door which began with "DO NOT COME INTO THIS STORE UNLESS YOU ARE GOING TO BUY SOMETHING" and then listed about 15 things that were not 'allowed' in their store. There was also a diatribe about how even just 'browsing' in their store actually cost them money (i.e. we pay rent, we have to heat/cool the air in the store, etc.)
This is what I think of when I see some the threads from some of the
ebay sellers whining about the customers. Retail is a hard job and is certainly not for everyone; turning your hobby into a business can suck the fun and enjoyment right out of it.
So I try to cut slack for a lot of seller since I know that they are really just hobbyists and have little or no emphasis on customer service. I assume that some are just reselling their extra material in an attempt to offset what they spend on their hobby.
That said, I am pretty sure that wanting 'revenge feedback' on customers is not considered good customer service. In my old school experience, learning how to hold my nose (and tongue) as I did business with some customers was simply a part of doing business. I tried to increase my business; I wanted to encourage folks to come into my store. Telling the 'jerks' what I thought of them as they walked out the door would not have been productive in any way. Countless numbers of the 'jerks' turned into many transactions over time, any emotional feelings I had were washed away as I added their money to the nightly deposits.
But perhaps in today's online commerce customer service does not really matter because return customers are not needed; just rely upon a
ebay marketing tool to keep attracting the new customers.
Don