Some history on the addressee, the Birdsell Manufacturing Company of South Bend, Indiana. Given the date of the cover and the sender's name, the business connection makes perfect sense:
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Birdsell Manufacturing started out in New York in the year 1855. That year John Comly Birdsell invented a machine that combined the threshing of clover with the extraction of seeds that could be used in the next year's harvest. In 1856, Birdsell exhibited the thresher/huller at the New York State Fair and took first prize. In the fall of 1863, Birdsell moved his factory to South Bend, Indiana. While in South Bend, they expanded their product line to include the manufacture of wagons and carriages. The late nineteenth century proved to be good for Birdsell; with rising sales, they were able to expand their factory to 500,000 square feet.
At the turn of the twentieth century, the internal combustion engine and changing farm practices would mean hard times for the company. After years of decline and the stock market crash in 1929, the company continued to struggle on until September 15, 1938 when a massive fire broke out in the factory destroying the entire building. The company was reorganized as the Birdsell Corporation focusing on promoting a new washing machine with a water flex system. The design flopped and in 1965, the Board of Directors voted to liquidate the corporation and sell off the remaining equipment.