If you use TurboLister, Selling Manager Pro or a third party tool like the SixBit eCommerce application, the SKU (stock keeping unit) can be used to populate the
ebay Custom label field. Some
ebay categories also require some sort of standardize product ID like an ISBN number for a book or a UPC code. I notice that sellers who rely on the
ebay Sell Your Item Form make more errors than sellers using more advanced tools.
One big advantage of using SixBit is that packing lists, out of the box include the SKU, a ProductID and a thumbnail image of the stamp. This allows me to compare the inventory number on the tag with the stamp with the packing list avoiding potential errors like sending the wrong stamp with the same Scott number. I continue to be surprised at the number of sellers who continue to rely solely on
ebay web resources even when they don't scale very well.
I agree strongly that placing the SKU or stock number in the title is a waste of scarce title real estate. Also, I believe that the practice is a form of key word spamming causing false matches in the mindless
ebay search engine.
Clark