Horse Label - Any Thoughts?

This little blue and white horse label came in a batch of cinderellas off ebay some time ago. I didn't think much of it, but it keeps jumping out at me when I go through the album (figuratively of course).
Any thoughts as to what it could be?

Looks like a sticker/label/board game piece with a horse on it.

It reminded mme of the White Horse Whisky logo, though I can't find an image of that particular horse rearing up like that.



There's lots of White Horse pubs in England, but with no wording to go on, its a tough one to figure out.

(BTW if you're gonna try googling "WHITE HORSE CINDERELLA", don't bother )

Looks almost like a military chevron doesn't it? Maybe some influence by/from a Calvary function maybe? Interesting though? Also sort of looks like a car air freshener...lol

A Google image search doesn't give a lot of results, but one of them is here:

http://adviz.nl/nl/object/64496/

(I couldn't get a clean url of the image itself to post here.)

Your label isn't big enough or thick enough to be a beer coaster, is it? Without knowing the actual size, it does look a little like that, but I'm guessing it's not.

But since the horse design is identical, I would guess that your label is associated with this brand of cigarettes.

-- Dave

Good match!
Its the same blue and white as on the packets

Well, I decided to host the image so that I could post it here.



I do think they're connected.

-- Dave

Wow, great responses everybody. I'm surprised this little filly attracted so much attention.
Planitarium, it's too small and thin to be a coaster. Definitely a label.
In fact I think I think you may be dead on with the cigarette lead.
Here's another Roxy sign I found on a German website selling tobacco advertising.



And when I look on the back of this little baby (the sticker, not the sign) there is remnants of a yellowish paper with threads running through it, so I'm thinking it may have been a sticker to seal a cigarette package shut.
Nice work, thanks!

That's great, James! I think you've successfully tracked it down!

(This is one of those "isn't the internet amazing" kind of moments -- this would have been very hard to do before then. One would have either had to find the right reference book somewhere, or else happen upon an expert in the field.)

-- Dave

no...you