New way to measure performance rewards sellers providing great service
Starting with the August 20 monthly seller evaluation, a new measure, the transaction defect rate ("defect rate"), will replace the current four individual detailed seller rating requirements in evaluating seller performance. This new rating may impact your status.
The defect rate is simply the percentage of a seller's successful transactions that have one or more of the following transaction-related defects, the top predictors that a buyer will leave
ebay or buy less:
Detailed seller rating of 1, 2 or 3 for item as described
Detailed seller rating of 1 for shipping time
Negative or neutral feedback
Return initiated for a reason that indicates the item was not as described
ebay Money Back Guarantee (previously known as
ebay Buyer Protection) or PayPal Purchase Protection case opened for an item not received or an item not as described
Seller-cancelled transactions
Starting with the August 20 evaluation, to meet
ebay's minimum standard, sellers can have up to a maximum 5% of transactions with one or more transaction defects over the most recent evaluation period. A maximum 2% will allow a seller to qualify as an
ebay Top Rated Seller. Only transactions with US buyers count.
The defect rate won't affect your status until you have transactions with defects with at least 8 different buyers (at least 5 different buyers to impact Top Rated status) within your evaluation period.
Just as today, sellers can have a maximum of 0.3% of
ebay Money Back Guarantee or PayPal Purchase Protection closed cases without seller resolution over the most recent evaluation period. That means the buyer opened the case, you weren't able to resolve it, the buyer reached out to
ebay or PayPal to review it, and
ebay found you responsible.
Just as today, sellers with 400 or more transactions over the past 3 months will be evaluated based on the past 3 months and sellers with fewer than 400 transactions will be evaluated based on the past 12 months.
In general, the lower your defect rate, the better your position in Best Match search results
By focusing squarely on what matters most to buyers, the new transaction defect rate allows
ebay to recognize and reward sellers who consistently deliver the great service buyers expect—and to identify and respond to the experiences that erode confidence and drive buyers away.
Buyers won't see your defect rate. Buyers will continue to see what they see today. But if you maintain a low defect rate,
ebay will reward you with an enhanced position in Best Match search results, so your track record for great service can pay off in more visibility and potential sales.
Top Rated Seller updates reward services buyers want most
Starting with the August 20 evaluation, the new 2% maximum defect rate for Top Rated Sellers will apply. This will replace the four current detailed seller rating requirements that allow for just 0.50% transactions with low ratings. This extra margin—plus the fact that the defect rate will not affect your Top Rated status until you have transactions with defects with 5 different buyers—will help you stabilize your well-earned status and rewards.
The current 98% positive feedback requirement for Top Rated Sellers will no longer apply as a requirement, though buyers will still be able to see your positive feedback percentage.
A valid tracking number—meaning a tracking number with at least one carrier scan recorded and validated by eBay—must be uploaded within your stated handling time on 90% of all transactions. It doesn't have to be a scan at the point of drop-off or pick-up. It can be any scan within the delivery process, including the final delivery scan, as long as it's within your stated handling time.
Extended holiday returns required for Top Rated Plus discount and seal
To qualify for the Top Rated Plus seal and 20% final value fee discount between November 1 and December 31, your listings must include the new extended holiday return option, with returns accepted through January 31. Bullion, Gift Cards, Tickets, and all Business & Industrial categories are exempted from this requirement.
Same fast shipping and 14-day returns: As before, same-day or one-day handling will be required for Top Rated Plus listings, and a 14-day or longer money-back return policy will continue to be required when holiday returns are not in effect.
Note, starting in August, all Business & Industrial categories will be exempted from the 14-day or longer return requirement along with Bullion, Gift Cards, and Tickets that are excluded today.
http://pages.ebay.com/sellerinforma...andards.html