I think that it may not be entirely correct to say that this was officially issued by the German Post. Of course the stamp was, and the cancellation was approved by the German Post, but this is one of many thousands of special event covers that were being created all the time by special interest groups who asked the German Post for a special cancel for their event. If you go on
ebay and search on German covers from the 20th century you will see countless examples of such special events for which the German Post used a special cancellation on ordinary stamps to help the sponsoring organization to raise funds.