I would blame light exposure for the shade.
For actual data: I have several ongoing light exposure experiments. Here is a damaged stamp of similar color I cut in half on November 29, 2016. I placed the lower half on a sunny south-facing window sill. Today (July 16, 2018), after about 1 year 7.5 months the exposed half is blue. (It's been this blue for some time, but this thread reminded me to check on it.)
