Hi,
These items are not souvenir sheets but first day souvenir pages or souvenir leaflets (probably there are other terms in English), stamps affixed to a decorated page cancelled with first day of issue commemorative postmark.
These items are usually official, issued by the postal authorities (although, there are leaflets issued by private companies or collectors). They are not listed in the regular stamp catalogues like Scott, but I believe there are special catalogues for them.
Here is an example of such official souvenir from Germany (called in German: Ersttagsblatt), issued by the German post:
