I think 10% for a thinned stamp is reasonable.
But then, there are always exceptions. Some stamps I wouldn't buy at all if they had a thin. Some, with a nice cancel or something special that made me forget about the hidden damage, I would pay more than 10% for.
And I am usually a guy who says, if it has a thin, throw it out.
But, as mentioned, as the price for a stamp goes up into the range that you find expensive, a thin (or other damage) may be acceptable.